With the increase in the implementation of social networking in business it has become more important for corporations to utilize effective advertising.
In the article "Word Of Mouse" it is highlighted that more social networking websites such as Facebook and Myspace are looking into what users post and giving that information to advertisers to adjust their ads to target users. I find it skeptical that these websites are giving all the information that are on our pages to these advertisers. Although it is possible to change your privacy settings to make that not happen, I believe that your facebook should be private by default and instead have the option to give information away. On the other side it is beneficial to those companies because they have the capabilty to improve on things that we may not like
In 10 Harsh Truths About Corporate Blogging it is outlined how important is it for companies to take information that is given to them by websites like Facebook and improve. Facebook gives businesses the ability to improve on what users don't like. As much as I don't like facebook giving my information away, it is useful to know it can be going to something that can help me out in the long run.
Sunday, February 7, 2010
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The creepy part of giving out information is that we will never know that the information on our pages are actually going to those companies that want to improve on things that we do not like. Many times, these information is passed to random companies that we do not care about who feed us information that can paralyze our computers by freezing the screen, infesting it with viruses, and spamming excessively with personalized emails.
ReplyDeleteLike Ian talked about last class, we never realize how accessible information is till we actually test for it.
ReplyDeleteI feel like there will always be away for companies to access information about us. Using Facebook as an example, if all users were to privatize their profile, which defeats the purpose of networking, Facebook would have to somehow give away information about its users to ad sponsors.
I don't like the idea that Facebook takes from me without asking just because they can. But then again, the information taken is intended to make things better for me. For me, its a tricky situation. And maybe...just maybe Facebook should be honest and like change their name to Sharebook. But on that note, I doubt anyone would want to join or remain members.
ReplyDelete